Our Story

M y father took his own life at the age of 44. As I type out this message, I am about 20 minutes away from the 2 year anniversary of that day (Feb 11th, 2024). I created this brand in hopes of bringing a new perspective to mental health and the effects of it. I was diagnosed with anxiety and my father was diagnosed with Bipolar Disorder. The struggles of adapting to a quieter space, an empty house, lack of family dinners, and lack of laughter are some that you never think about until it is too late. So, I hope to not only supply the world with cool clothes, but I also want to ensure that anyone who the brand interacts with, knows they are not alone.